At 06:00 on November 6th, the Central Meteorological Observatory continued to issue orange warnings for blizzards, blue warnings for cold waves, and blue warnings for strong winds. Some areas in southeastern Inner Mongolia, central and southern Northeast China, and other regions could experience a temperature drop of 10-14 ℃. As the weather turns cold, various types of down jackets are entering the peak sales season. How hot is the down jacket market this year, and what are the new trends?

According to a report by CCTV Finance on November 5th, reporters visited multiple wholesalers and learned that the purchase price of down jackets has generally increased this year due to the rise in raw material prices. In addition, this year's down jackets have undergone significant changes in color, material, and style, with fashionable styles becoming more popular and better quality goose down jackets becoming the mainstream of sales.

Wholesale volume of down jackets continues to rise

According to a report by CCTV Finance on November 5th, at the Huangyuan Clothing Market in Yiwu, Zhejiang Province, Ms. Zhong, a purchaser, is selecting down jackets. She told reporters that although the weather is not very cold yet, the down jackets in her store have been upgraded and sales are increasing. Therefore, she comes here every once in a while to choose some new styles.

Image source: Video screenshot

 

The merchant told reporters that although the weather has been colder this year compared to previous years, most of the new models were already launched in early October. As the weather gradually cools down, the wholesale volume has been increasing every day recently, and it is expected to usher in a sales peak soon.

According to a report by Taiyuan Evening News on October 25th, on October 22nd, reporters saw a store selling down jackets crowded with customers on the second floor of Dongfanghong Shopping Mall in Taiyuan Clothing City. Wearing down jackets is hot now, but down camisoles are just right. These down camisoles are all new this year and can sell seventeen or eighteen pieces a day, "the shop owner said. At another store, there were many young people gathered around. "Young people like to wear these lightweight and warm thermal pants," the clerk said. "However, the elderly still prefer suede and loose autumn pants, and they like to buy two colors at once to change them. Our store can sell more than 10 pairs a day at most

In addition to offline stores, gloves, thermos cups, and thermal underwear from multiple brand stores are also selling well on e-commerce platforms. Some thermal appliances have attracted many consumers, such as seat cushions with electric heating function, foot warmers, desktop heaters, and insulated coasters. A foot warmer priced at 58 yuan has sold 50000 pieces per month.

According to CCTV Finance, reporters visited multiple wholesalers in Yiwu and learned that the purchase price of down jackets has generally increased this year due to the rise in raw material prices. In addition, this year's down jackets have undergone significant changes in color, material, and style, with fashionable styles becoming more popular and better quality goose down jackets becoming the mainstream of sales.

A merchant in the Huangyuan Market in Yiwu, Zhejiang Province stated that the prices of labor and materials have generally increased, with the purchase price rising by about 3% to 5% and the purchase price increasing by about 20 yuan per piece, with higher prices exceeding 30 yuan.

The colors have changed, like this year's most popular "Maillard" color scheme and earthy colors. It used to be made of white duck down inside, but now it's all goose down. The upper body is light, warm, and not swollen. ”

What impact does the increase in down jacket sales have on upstream manufacturers? What challenges does the popularity of goose down bring to their production?

 

The person in charge of the manufacturer told reporters that nowadays consumers pay more attention to the quality of down jackets, so many manufacturers have increased the production of goose down down jackets.

Central Meteorological Observatory issues three warnings simultaneously

The Central Meteorological Observatory continued to issue orange warnings for blizzards, blue warnings for cold waves, and blue warnings for strong winds at 06:00 on November 6th.

Blizzard Orange Warning: It is expected that from 08:00 on November 6th to 08:00 on November 7th, there will be heavy to heavy snowstorms in some areas of southeastern Inner Mongolia, central and southern Heilongjiang, most of Jilin, and central and northern Liaoning. Among them, there will be heavy snowstorms in some areas of southeastern Inner Mongolia, northeastern and southern Heilongjiang, and central and western Jilin, with locally severe blizzards (30-40 millimeters). The above-mentioned areas have added snow depths of 10-20 centimeters, with some areas reaching over 30 centimeters.

Cold Wave Blue Warning: Affected by strong cold air, it is expected that from 08:00 on November 6th to 20:00 on November 7th, most areas in eastern Inner Mongolia, central and southern parts of Northeast China, eastern Huang Huai region, eastern and southern parts of Jianghuai region, and eastern Jiangnan will experience a temperature drop of 6-8 ℃. Among them, some areas in southeastern Inner Mongolia and central and southern parts of Northeast China may experience a temperature drop of 10-14 ℃. The minimum temperature line of 0 ℃ will be located in the northern part of Hebei, the northern part of Tianjin, the southern part of Shanxi to the Guanzhong Plain in Shaanxi, and the southeastern part of Gansu. There will be 4-6 level northerly winds, gusts of 7-9 level, and locally up to 10 level winds in the areas north of the middle and lower reaches of the Yangtze River; On the night of the 6th to 7th, there will be winds of 7-8 levels in the Bohai Sea, Yellow Sea, East China Sea and other sea areas, with maximum gusts of 9-11 levels.

Blue Wind Warning: It is expected that from 08:00 on November 6th to 08:00 on November 7th, there will be strong winds of 5-6 levels, gusts of 7-9 levels, and locally 10 levels in southeastern and central western Inner Mongolia, Heilongjiang, central and western Jilin, Liaoning and other areas; The Bohai Sea, Bohai Strait, most parts of the Yellow Sea, northern East China Sea, Taiwan Strait, and northeastern South China Sea will experience strong winds of 7-8 levels and gusts of 9 levels, with some areas in the Bohai Strait, northern and central Yellow Sea experiencing winds of up to 9 levels and gusts of 10-11 levels.